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Home services · Website concept

No heat? No cooling? A tech today.

INSIDEA designed this homepage for a heating and air conditioning repair company. Quellbrook Heating & Air is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Quellbrook Heating & Air concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Home services
Typeface
League Spartan
Design notes

A heating and cooling repair company that books a named tech online for a set visit fee: navy, flame orange and ice blue, a geometric display face and a season switch in the hero.

The brief

People with no heat or no cooling want to know when someone will arrive and what the visit costs. Answer both before they reach for the phone.

The direction

Bold and reassuring, with a geometric display face. The hero switches between heating and cooling, beside a booking tracker with the tech's name, a 30-minute arrival window and the thermostat reading.

The detail

Monthly calls add to 3,980 heating and 3,050 cooling, 7,030 in all, the sample quote nets to $186 once the $89 visit is waived, and the Comfort Club's $216 a year sits beside $248 at list. Asked whether a tech can come today, the page answers usually and cites the 93% record.

Palette
Navy
#13294B
Flame
#FF6B2C
Ice
#9ED8F5
Paper
#F7FAFC
Warm
#FFF1EA
Typography
Display
League Spartan
Text
Mulish

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