Fewer rooms, every favorite thing.
INSIDEA designed this homepage for a senior move management service. Fondwell Move Managers is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Alice
A senior move management service in northeast Wisconsin that plans downsizing, sorting and setup in a smaller home: blush ivory, plum brown, dusty rose and sage, a soft storybook serif and a to-scale floor plan where favorite furniture is placed piece by piece.
The brief
Older adults moving to a smaller home dread losing their favorite things, and families far away can't help decide. Show what fits in the new home, piece by piece, and how the rest is sorted, in the first screen.
The direction
Gentle and heirloom, with plum-brown type on blush ivory, dusty rose and sage accents and a soft storybook serif. The hero plan places 15 pieces in a 940 sq ft two-bedroom, beside a tally of 38 keep, 22 gift, 64 donate and 11 sell.
The detail
The 38, 22, 64 and 11 add to the 135 of 152 cataloged items decided, leaving the 17 for the family call, and 15 placed plus 23 packed make the 38 kept. Nothing leaves the house without a yes, and the movers themselves are licensed carriers, not Fondwell.
- Display
- Alice
- Text
- Lato
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