Fresh air should feel like nothing.
INSIDEA designed this homepage for a quiet ductless and fresh-air HVAC studio. Elmvik Air is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Bacasime Antique
A design-minded HVAC studio in Minneapolis and Saint Paul that plans quiet ductless and fresh-air systems with architects for renovated homes, and the homepage books a design consult: warm paper, charcoal ink, sage and birch, an antique-style serif and a tall magazine plate of a pale living room with a slim wall unit.
The brief
Owners renovating older homes want heating, cooling and fresh air without loud units or duct decisions made on site. The page must show what fits each room, how loud it runs and what it costs, then book a design consult.
The direction
Calm and editorial, with a serif headline in wide white space and sage accents. The first screen is a large headline on the left beside a tall captioned photo of a pale living room with a slim wall unit set high above the sofa.
The detail
The planner's default sheet of two $3,200 wall heads, one $4,800 slim ducted unit, a $3,900 outdoor unit and a $3,400 ventilator adds to the $18,500 starting estimate. Asked whether everything can be hidden, the page answers: not always.
- Display
- Bacasime Antique
- Text
- Karla
More home services concepts
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