The room downstairs you forgot about.
INSIDEA designed this homepage for a family basement finishing company. Dalbury Basements is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Bellota Text
A basement finishing company that turns bare suburban basements into playrooms, guest suites and offices, with a homepage that books a free measure: warm cream, deep plum and bright tangerine, a rounded friendly display face and a split first screen of solid tangerine beside a finished playroom photo.
The brief
Young families with a cold, boxed-up basement do not know what fits, what code asks for or how long the work will take with kids upstairs. The page must let them sketch a plan, see typical time on site and book a free measure.
The direction
Bright and family-friendly, with plum type on cream and a confident tangerine. The first screen is a color split: the left half a solid tangerine block with the headline and one button, the right half a photo of a finished playroom with built-in toy shelves.
The detail
The three starting plans run 5 to 7, 7 to 10 and 10 to 15 weeks, matching the 5 to 15 weeks quoted in the steps and FAQ, and Deepa's crew finished in 8 weeks against the planner's 7 to 11. Permits are kept out of every range, and ceiling and egress rules are left to be confirmed for each town at the measure.
- Display
- Bellota Text
- Text
- DM Sans
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