INSIDEA
Home services · Website concept

Know the budget before the first sketch.

INSIDEA designed this homepage for a design-build remodeler. Plumb & Lintel is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Plumb & Lintel concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Home services
Typeface
Crimson Pro
Design notes

A design-build remodeler that sets the budget before the first sketch: plaster white, clay pink and eggplant, with a project planner in the first screen.

The brief

Homeowners fear remodel costs because nobody names a number. Name a typical range and a timeline up front, then explain how the work runs.

The direction

Crafted and warm, with an elegant serif. The hero is a planner: room, size and finish level return a typical budget range and a design, permits and build timeline.

The detail

All 27 planner combinations match the cost table, the ranges rise with size and finish, and every project shown falls inside its typical range.

Palette
Plaster
#F5EFE8
Clay
#E8C4B0
Eggplant
#3E2A3C
Olive gray
#8C8A70
White
#FFFFFF
Typography
Display
Crimson Pro
Text
Outfit

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