Know the budget before the first sketch.
INSIDEA designed this homepage for a design-build remodeler. Plumb & Lintel is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Crimson Pro
A design-build remodeler that sets the budget before the first sketch: plaster white, clay pink and eggplant, with a project planner in the first screen.
The brief
Homeowners fear remodel costs because nobody names a number. Name a typical range and a timeline up front, then explain how the work runs.
The direction
Crafted and warm, with an elegant serif. The hero is a planner: room, size and finish level return a typical budget range and a design, permits and build timeline.
The detail
All 27 planner combinations match the cost table, the ranges rise with size and finish, and every project shown falls inside its typical range.
- Display
- Crimson Pro
- Text
- Outfit
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.

