New doors. Same walls.
INSIDEA designed this homepage for a kitchen cabinet refacing shop. Hoxley Kitchen Refacing is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Bayon
A kitchen refacing shop that puts new doors, drawer fronts, counters and hardware on the cabinets owners already have, with a homepage that books a free sample visit: forest green, cream and brass, a tall condensed display face and a type poster of huge stacked cream words.
The brief
Owners want a kitchen that looks new but dread weeks of tear-out and a price they cannot pin down. The page must show what refacing costs per front next to a full replacement and get them to book a sample visit.
The direction
Workshop plain and confident, with tall condensed cream capitals on deep forest green and brass for the actions. The first screen is a type poster: the headline stacked across the full width, a thin brass rule, one line and a single button, with no photo.
The detail
Shaker at $175, Forest paint at $0, a $16 brass pull and $45 of frame skin make $236 a front, so 24 fronts come to $5,664 and a 38 sq ft quartz counter at $68 adds $2,584 for the $8,248 total shown. The $15,360 replacement figure is labeled a planning number, not a quote.
- Display
- Bayon
- Text
- Rubik
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