A garden drawn for how you live.
INSIDEA designed this homepage for a design-build garden studio. Hedgeral Garden Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Lusitana
A Hudson Valley design-build studio that turns site walks into planting plans for gardens of half an acre to six: pale sage paper, deep forest ink, moss green and dried-wheat gold, a calm classic serif and a plan drawing with layer toggles beside a phased budget.
The brief
Owners of larger gardens want a real plan before they spend, and they want to build it in stages they can afford. The first screen has to show what a drawn plan looks like, where the project stands and what each phase costs.
The direction
Editorial botanical: sage paper, forest ink and moss and wheat accents, with a calm classic serif. The hero is a plan view of one client's 0.7 acre rear garden with toggles for paths, planting and lighting, the changes in revision 2 and a three-phase budget.
The detail
The nine species on the plant schedule add to 1,157 plants, the phases of $38,400, $46,200 and $9,800 make the $94,400 build, and plant material at $19,650 plus planting at $26,550 is Phase 2's $46,200. Build costs are given as a typical range of $60k to $180k, not a fixed price.
- Display
- Lusitana
- Text
- Alegreya Sans
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