INSIDEA
Home services · Website concept

Your roof price, with no sales visit.

INSIDEA designed this homepage for a roofing contractor. Bramwick Roofing is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Bramwick Roofing concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Home services
Typeface
Anton
Design notes

A roofer that gives the price without the sales visit: deep cobalt and sun yellow, tall uppercase type and an estimate from your address.

The brief

Homeowners dread roofing sales calls and storm chasers. Give a fair price range first, and be plain about what insurance does and does not do.

The direction

Bold local trade, loud and honest. The hero estimates from an address: roof size in squares, pitch and material, with a free inspection slot.

The detail

Every range is squares times the per-square price times the pitch factor, the table matches the estimator, and the storm section says the insurer decides any claim.

Palette
Cobalt
#1F3FA6
Sun
#FFC93C
White
#FFFFFF
Storm
#3B4452
Sky
#DCE6F5
Typography
Display
Anton
Text
Nunito

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