Every room, the right light.
INSIDEA designed this homepage for a lighting electrician for dimmable scenes. Dimvale Lighting & Smart Home is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Fugaz One
Licensed electricians who design dimmable lighting scenes room by room and install the smart dimmers and tunable LEDs that run them: deep night violet, warm cream, apricot and lavender, a slanted italic display and a scene designer that changes every room's level and color.
The brief
Homeowners live with lights that are either on or off, and smart home kits leave them chasing switches and apps. Show the scenes, how many rooms they cover and the installed price in the first screen.
The direction
Evening and cozy, with apricot and lavender light on a deep violet page and a slanted, fast display face. The hero pairs an 11-room Whole Home package at $3,960 with a scene designer where Dinner, Movie and Away set each room's brightness and warmth.
The detail
Eleven rooms at $360 make the $3,960 Whole Home price, and the Dinner scene lights 6 of 11 rooms at levels that work out to the 89.5 W of 386 W on the panel. The page says the bulbs shift only between warm and neutral white and leave party colors out on purpose.
- Display
- Fugaz One
- Text
- DM Sans
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