Solar that sits in the field.
INSIDEA designed this homepage for a ground-mount solar installer on farms. Halofarm Solar is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Farro
An installer of ground-mounted solar rows for farms, ranches and homes on acreage, with a homepage that books a site walk: wheat cream, deep pine and harvest gold, a squared, sturdy display face and a drawn landscape of fields, barn, farmhouse and a panel row under traced sun paths.
The brief
Landowners with room to spare want solar that stays off the roof and out of the way of equipment, livestock and drain tile. The page must show where a row could sit and what each size costs installed, then get them to book a site walk.
The direction
Agricultural and calm, like a plate from a land survey, with warm wheat tones and a squared, sturdy display face. The first screen is a scene drawn in code: rolling fields, a barn, silo and farmhouse, a ground-mounted panel row and three dotted seasonal sun paths, with the headline and button in the open sky on the left.
The detail
Thirty 400 W panels make the 12 kW row at $2.80 a watt for $33,600, and fifty make 20 kW at $2.60 for $52,000; a row 185 ft from the meter adds 35 ft of trench at $11, or $385. The page declines to promise savings or incentive amounts.
- Display
- Farro
- Text
- Figtree
More home services concepts
See all 40
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
