For the nights the lines go down.
INSIDEA designed this homepage for a rural home battery backup installer. Dawncroft Energy is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Handjet
A rural installer of home battery backup, with solar when wanted, for houses at the end of long power lines, whose homepage sizes a backup and books a planning call: charcoal, warm paper, amber and teal, a narrow segmented display face and a big close photo of a battery cabinet on a mudroom wall.
The brief
Families at the far end of rural power lines lose power for days in storms and need to know how much battery keeps the well, fridge and furnace running. The page must turn that question into a booked planning call.
The direction
Dark and practical, charcoal with amber and teal and a narrow segmented display face. The first screen is a big close photo of a plain battery cabinet on a timber mudroom wall under a warm pendant, with the headline low on the left and one button.
The detail
The storm log starts full at 30.0 kWh, loses 35.9 to the house and gains 15.6 from the panels to end at 9.7, and the planner's 290 W for 24 hours, divided by 0.90, gives the 7.7 kWh it shows. Prices are stated before incentives, with the quote fixed only after a site visit.
- Display
- Handjet
- Text
- Inter
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