Your street, going solar together.
INSIDEA designed this homepage for a neighborhood group solar organizer. Sunquilt Solar is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Fjord One
A solar organizer and installer that runs seasonal sign-up rounds with neighborhood associations, with a homepage that collects sign-ups for the next round: warm paper, near-black ink, marigold and sage, a classic book serif and a newspaper-style map of streets with shaded rooftops.
The brief
Neighbors talk about solar for years without deciding, and each one alone faces a high price and a confusing process. The page must show whether a round is open on their street, what the shared price is and get them signed up by the deadline.
The direction
Editorial and civic, like a local paper, with a serif headline on warm paper and wide margins. The first screen is a magazine-style page: a large headline beside one drawn figure, a map of a few streets with the rooftops shaded where neighbors joined last round.
The detail
The six past rounds of 31, 44, 52, 57, 49 and 63 homes add up to the 296 homes installed, and Dossett Park's 23 households plus the seven more it needs make the 30 that drop everyone to $2.75 per watt. The page refuses to estimate tax credits, rebates or savings and sends readers to a tax preparer.
- Display
- Fjord One
- Text
- Public Sans
More home services concepts
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