Come home to clean.
INSIDEA designed this homepage for a recurring home cleaning service. Sprigly Home Cleaning is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Bubblegum Sans
A recurring home cleaning service that prices any home instantly and books the first clean before asking for an email: mint white, deep teal, leafy green and a lemon accent, a round bubbly display face and an instant quote builder with frequency discounts.
The brief
People shopping for a cleaner give up when every price is hidden behind a call or an email form. Show the price for their home, the discount for cleaning more often and the next open slot in the first screen.
The direction
Fresh and cheerful, with mint backgrounds, teal text, green highlights and lemon touches in a bubbly display face. The hero is an instant price builder with bedroom and bathroom steppers, frequency choices, add-ons and this week's openings, with a line-by-line total and the named pair of cleaners.
The detail
$60 a visit, $20 for each of 3 bedrooms and $40 for each of 2 bathrooms make the $200 standard clean, 15% off gives $170 every 2 weeks, and the $40 inside oven brings the first clean to $210. The checklist is careful in its promises, offering dusting only to reachable heights.
- Display
- Bubblegum Sans
- Text
- Mulish
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