INSIDEA
Home services · Website concept

Your whole home, tracked to the door.

INSIDEA designed this homepage for a long-distance mover with live tracking. Tarvane Van Lines is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Tarvane Van Lines concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Home services
Typeface
Squada One
Design notes

A Kansas City long-distance mover that sets a binding price and tracks every truck from pickup to delivery, and a homepage that shows a live shipment: deep asphalt, white, route orange and road-sign blue, squared modern capitals and a cross-country route map with checkpoints.

The brief

Once the truck pulls away, families moving across the country lose sight of everything they own for days. Show where the truck is, the next checkpoint and the delivery window in the first screen.

The direction

Highway at night: a dark asphalt canvas, route orange and road-sign blue, with squared capitals. The hero panel is shipment TVL-60593 from Denver to Raleigh, with checkpoint times, miles to go, the trailer seal number and the delivery window.

The detail

605 miles driven and 1,095 to go make the 1,700-mile route, the binding estimate's $5,210, $1,480, $640 and $313 add to $7,643, and 3,787 of 3,912 moves is the 96.8% on time. On a shared truck the page never promises a single date, only a three-day window with a call 24 hours ahead.

Palette
Asphalt
#14171C
White
#F4F6F8
Orange
#FF8A1F
Blue
#3D7DD8
Slate
#2C323C
Typography
Display
Squada One
Text
Barlow

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