Read first. Book when you are ready.
INSIDEA designed this homepage for a nurse-led med spa for every skin tone. Everhue Skin is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Diphylleia
A nurse-practitioner-led med spa in Oriswood that publishes plain guides for every skin tone, with real depth on melanin-rich skin, and turns readers into consults: ivory, espresso, rose and umber, a delicate high-contrast serif and a magazine photo plate of three hands in different skin tones on linen.
The brief
People with melanin-rich skin often hear little about how peels and lasers can darken their skin, and want to understand their options before anyone suggests a treatment. The page must earn trust through plain guides, then turn readers into consult bookings.
The direction
Quiet and editorial, wide ivory margins with espresso and rose and a delicate high-contrast serif. The first screen is set like a magazine page: a large two-line headline beside one photo plate of three hands in different skin tones resting on linen, with a short caption.
The detail
The six matching guides run 9, 7, 8, 6, 5 and 4 minutes, the 39 minutes of reading the finder shows, and the concern lists of 7, 8 and 7 guides make 18 in all once the two guides shared by every list are counted once. The page says plainly that it does not diagnose skin cancer and sends new or changing spots to a dermatologist.
- Display
- Diphylleia
- Text
- Karla
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