Gloves on at six.
INSIDEA designed this homepage for a boxing gym that sells class packs. Clinchyard Boxing Club is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Graduate
A boxing gym that sells class packs for bag work, technique and sparring: deep oxblood, ring-rope white, title gold and canvas tan, varsity slab capitals and a live class board with a round timer, a bag picker and pack prices.
The brief
New boxers want to know what a class involves, whether there is room tonight and what it costs without signing a contract. Show the next class, the open bags and the pack prices in the first screen.
The direction
Fight night, with varsity slab capitals in rope white and gold on deep oxblood. The hero is a class board: a round timer for the class in progress, a grid of 20 numbered bags for the 6:00 pm bag work with 9 open, and a pack picker that books a chosen bag.
The detail
Bag work's 16 weekly classes, technique's 11 and sparring's 6 make the 33 on the board, the three coaches' 11 each, and ten $22 drop-ins at $220 against the $180 pack are the $40 saved. The page never pushes anyone into the ring: sparring is opt-in only, after 8 technique classes and a coach's sign-off.
- Display
- Graduate
- Text
- Saira Condensed
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