Heat, breath, ninety minutes.
INSIDEA designed this homepage for a one-room hot yoga studio. Brennoch Hot Yoga is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Zen Dots
A one-room hot yoga studio that posts its heat and humidity live and books mats, not just classes: ember brown, molten orange, terracotta and cream, a wide rounded techno display face and a live room conditions panel with a mat map.
The brief
Hot yoga students want to know how hot and humid the room really is before they commit ninety minutes, and which mats are still free. Show live room conditions, mats left and today's classes in the first screen.
The direction
Dark and glowing like coals: deep ember brown with molten orange, terracotta and cream, under a wide rounded display face. The hero panel reads the room live, with heat, humidity, floor temperature and fresh air, beside a mat map for the 5:45 pm class and today's five classes.
The detail
The mat map's 6 open and 26 booked mats make 32, the 10 class pack at $190 works out to the $19 a class it states, and Warm stretch at 85°F is the fifteen degrees cooler than hot flow's 100°F that its card describes. The page says heat is not for everyone and asks anyone pregnant or with a heart condition to check with a doctor first.
- Display
- Zen Dots
- Text
- Sen
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