A standing appointment with your skin.
INSIDEA designed this homepage for a membership med spa for monthly skin care. Civara Aesthetics is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Amethysta
A small med spa where members keep one standing visit a month with the same licensed esthetician, with a homepage that sells memberships and books a first visit: olive black, cream and amber, a soft, slightly calligraphic serif display face and a close photo of an amber dropper bottle on wet black stone.
The brief
People who like regular facials lose track of when to book and worry about paying for visits they miss. The page must match them to a tier, show what happens to a skipped month and get them to book the first visit.
The direction
Dark, warm and unhurried, with cream serif type on olive black and amber for the actions. The first screen is a product close-up: a large photo of a dropper bottle with a single drop about to fall fills the right side, and the headline sits low on the left with one button.
The detail
Monthly at $135 is $1,620 a year, Monthly Advanced at $195 is $2,340 and Twice Monthly at $289 is $3,468, and the $95 skin plan visit comes off the first month so Monthly starts at $40. Non-member prices are labeled as posted prices, not quotes, and the footer says results vary from person to person.
- Display
- Amethysta
- Text
- Albert Sans
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