Orthodontics that fits a workday.
INSIDEA designed this homepage for an orthodontist for working adults. Akerly Orthodontics is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Gruppo
An adults-only orthodontist offering clear aligners and discreet braces with lunch-hour and evening check-ins, with a homepage that books a consult: pale mist, slate and apricot, a thin display face in wide-spaced capitals and a full-screen photo of an aligner case and coffee cup on a high office window ledge.
The brief
Working adults want straighter teeth but cannot see how regular visits fit around meetings and a commute. The page must show which check-in windows fit their hours and what each option costs, then get them to book a consult.
The direction
Quiet and professional, with soft window light, slate text and thin capitals spaced wide. The first screen is a full-screen photo of a coffee cup and an open aligner case on a stone ledge above the city, with the headline, a short line and one button over it under a transparent top bar.
The detail
Aligner check-ins every 8 weeks over about 12 months come to about 6 visits and braces adjustments every 6 weeks over about 18 months to about 13, and a 20 or 30 minute visit with a 10 minute walk each way keeps someone 40 or 50 minutes from the desk. Fees are shown as typical starting points set at the consult, and adult orthodontic benefits are described as something some plans include and many do not.
- Display
- Gruppo
- Text
- Manrope
More health and wellness clinics concepts
See all 40
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
