We go at your pace.
INSIDEA designed this homepage for a one-dentist practice for nervous adults. Pacemill Dental is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Fahkwang
A one-dentist neighborhood practice with long, explained appointments for adults who dread the dentist, with a homepage that books a free first meet-and-talk visit: soft oat, deep teal, dusty rose and sage, a gentle wide display face and a loose collage of calm photo tiles.
The brief
Nervous adults put off the dentist for years because they fear being rushed, judged or surprised in the chair. The page must let them say what helps before they arrive and book a first visit that is only a talk.
The direction
Quiet and warm, with soft oat and teal and plenty of room to breathe. The first screen is a photo collage: three soft tiles of a calm treatment room, hands around a warm mug and a wool blanket on a chair, with the headline set across the middle tile.
The detail
The 60, 75 and 90 minute bookings in the time section match the first visit, exam, cleaning and filling rows of the fee table, and the booking form carries the same 4 comforts and nervousness 3 of 5 as the comfort note. Fees are shown as typical, and the page never promises a pain-free visit.
- Display
- Fahkwang
- Text
- Lato
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