INSIDEA
Health and wellness clinics · Website concept

A med spa that sells the hour, not a result.

INSIDEA designed this homepage for a med spa. Vessaline is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Vessaline concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Cormorant Garamond
Design notes

Quiet luxury for a med spa: a dark espresso canvas, champagne serif type and editorial photography, with a treatment menu priced in plain sight.

The brief

Premium aesthetics without the before-and-after pressure. Sell treatments and memberships on experience and transparency.

The direction

Espresso and champagne, a high-contrast serif and full-bleed photography. The hero pairs the room with this week's menu, times and prices.

The detail

Member prices are 15% off every listed price, injectables are consultation-first with a licensed nurse injector, and no line promises a result.

Palette
Espresso
#2A1D17
Champagne
#E9DCC6
Blush
#E3B7AA
Taupe
#8A6A55
Deep
#211611
Typography
Display
Cormorant Garamond
Text
Jost

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