Skin, considered.
INSIDEA designed this homepage for a nurse-led laser hair removal clinic. Erswell Skin Clinic is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Hina Mincho
A clinic for men and women built around laser hair removal and skin consults, with every treatment done by licensed nurses under a medical director and a homepage that books a consult: warm clay pink, espresso, bone and rust, a soft Japanese-style serif and huge stacked words as the hero.
The brief
People curious about laser worry about who holds the laser, whether it suits their skin and hair, and being sold a package on the spot. The page must explain how a consult runs for their area, list prices openly and book a free consult.
The direction
Calm and grown-up, with espresso type on warm clay pink and a soft serif. The first screen is a type poster: a few enormous serif words stacked across the width, a small line naming the nurse team and medical director, and one button.
The detail
A series of 6 is listed at the price of 5, so underarms at $109 make $545 and full legs at $329 make $1,645, and the four nurses named on the team match the 4 licensed nurses in the stats. The page will not promise permanent results; it says laser reduces hair and the amount varies.
- Display
- Hina Mincho
- Text
- Hanken Grotesk
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