INSIDEA
Agencies and professional services · Website concept

Hire the CTO you’ll need next.

INSIDEA designed this homepage for a tech leadership search firm for startups. Wrenmark Search is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Wrenmark Search concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Agencies and professional services
Typeface
BBH Bartle
Design notes

A retained search firm that recruits CTOs, VPs of engineering and heads of product for venture-backed software companies, with a homepage that books a scoping call: deep forest green, lime, pale paper and moss, a heavy display sans and a type poster of four huge stacked lime lines.

The brief

Founders hiring their first CTO or VP of engineering often run an interview loop that scares off strong people or drags on until they take another offer. The page must show how a search runs and what it costs, then get them to book a scoping call.

The direction

Bold and confident, with a deep forest green field and bright lime type. The first screen is a type poster: the headline in four huge stacked lines, the logo and Menu at the top, and one lime button over a small line naming the roles.

The detail

Each fixed fee splits into even thirds: $36,000 as three $12,000 payments, $51,000 as three of $17,000 and $63,000 as three of $21,000, and the 71-day median sits inside the 75-day plan. Clients stay unnamed on the page, with names shared on the call only by permission.

Palette
Forest
#0F2A1F
Lime
#D7F25C
Paper
#F3F7EE
Moss
#2F5A45
Deep
#0A1F16
Typography
Display
BBH Bartle
Text
Manrope

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