INSIDEA
Agencies and professional services · Website concept

Articles your buyers finish.

INSIDEA designed this homepage for a B2B content agency for SaaS companies. Wordquarry is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Wordquarry concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Agencies and professional services
Typeface
Space Mono
Design notes

A Chicago content agency that writes expert articles and guides for SaaS companies with writers who have done the job, and a homepage that shows the work in motion: deep indigo, cream, amber and lilac, a typewriter-style monospace display face and a production board from brief to published.

The brief

SaaS marketing teams have been burned by generic writers who get the details wrong and miss deadlines. Show how much is in production, how fast it turns around and who writes it in the first screen.

The direction

A writer's desk at night: deep indigo, cream type and amber accents in a typewriter-style monospace. The hero panel is the production board, with brief, draft, expert review and published columns, each card showing client, writer, word count or review notes and a due date.

The detail

5 briefs, 11 drafts and 6 in review make the 22 articles in production, the 2, 4, 2 and 1 day stages make the 9 working days, and $5,200 for four articles is $1,300 each, $600 less than four at $1,450. Read depth comes from each client's own analytics, shared with permission, and the page makes no traffic or ranking promises.

Palette
Indigo
#1B1F3B
Cream
#F7F4EA
Amber
#FF9F1C
Lilac
#B8B5FF
Dusk
#2C3256
Typography
Display
Space Mono
Text
Manrope

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