INSIDEA
Agencies and professional services · Website concept

The next leader for your mission.

INSIDEA designed this homepage for a nonprofit executive search firm. Gladrow Search is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Gladrow Search concept homepage, desktop
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Industry
Agencies and professional services
Typeface
Cantata One
Design notes

A two-partner retained search practice that finds executive directors, CEOs and development leaders for nonprofits and foundations, with a homepage that lays out a week-by-week search calendar for the board: cream, terracotta, deep plum and sand, a warm display serif and a split first screen with a sunlit library reading room.

The brief

Most volunteer boards have never hired a chief executive and fear a long, costly search. The page must show the calendar and the fee before anyone commits, then get the chair to schedule a board briefing.

The direction

Warm and civic, with cream paper, terracotta and plum and a gentle display serif. The first screen is a color split: a solid terracotta block with the cream headline and button on the left, and an edge-to-edge photo of a sunlit library reading room on the right.

The detail

Each flat fee splits into three equal payments: $36,000 as three of $12,000, $45,000 as three of $15,000 and $57,000 as three of $19,000. The fee is never a percentage of salary, and the firm says it does not place interim leaders itself.

Palette
Cream
#FBF3E8
Terracotta
#B5532F
Plum
#3A1F2E
Sand
#E9D6C0
Blush
#E79C78
Typography
Display
Cantata One
Text
Mulish

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