Leaders who know the floor.
INSIDEA designed this homepage for an executive search firm for manufacturers. Mezzlane Search is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Hammersmith One
An executive search firm that places plant managers, operations VPs and supply chain leaders in mid-size manufacturers, with a homepage that gets owners to start a search: near-black, warm white, amber and steel gray, a sturdy display sans and a full-screen photo looking down over a factory floor at dawn.
The brief
Mid-size manufacturers keep hiring plant leaders who run the place from an office and soon leave. The page must prove the firm knows the shop floor and get owners and HR leads to start a search.
The direction
Dark and steady, with near-black pages, warm white type and amber accents. The first screen is a full-screen photo from a steel mezzanine over a quiet factory floor, with a short white headline and one amber button in the lower left.
The detail
The six recent searches took 13, 16, 12, 15, 14 and 14 weeks, 84 in all, which averages to the 14 weeks shown and matches the plant manager timeline. Plants are named by what they make, never by who owns them.
- Display
- Hammersmith One
- Text
- IBM Plex Sans
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