Ad spend with a plan behind it.
INSIDEA designed this homepage for a paid media agency for ecommerce brands. Bidhaven Media is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Pathway Gothic One
A paid media agency that runs Meta, Google and TikTok ads for ecommerce brands from one budget: true black, off-white, acid lime and hot pink, tall condensed gothic headlines and a media planner with a budget slider and a 30-day test calendar.
The brief
Store owners often learn what they spent on ads when the card statement arrives, with each platform run as its own island. Show how a monthly budget splits across channels, what gets tested and when the reports come in the first screen.
The direction
Loud and confident, with tall condensed gothic type and lime and pink on true black. The hero is a draft media plan: a budget slider set to $40,000, the fee for that tier, a channel split table and a 30-day test schedule marked with Monday reports.
The detail
The $40,000 plan splits into $22,000, $14,000 and $4,000 with a 20% test reserve of $8,000, and the sample client's 2.40 and 3.45 returns at a flat $40,000 match its $96k and $138k monthly revenue. The page notes that revenue is as reported in the store's own analytics, and that ad spend is billed by the platforms, never taken from the fee.
- Display
- Pathway Gothic One
- Text
- Inter Tight
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