Houses that weather well.
INSIDEA designed this homepage for a coastal Maine architecture studio. Dunemark Architects is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Grandiflora One
A six-person studio on the Maine coast that designs new houses, additions and renovations of old shingle homes, with a homepage that gives an early cost range before a site visit: fog white, slate, sea-grass green and mist gray, a high-contrast display serif and a tall photo of a shingle house on a foggy dune set like a magazine plate.
The brief
Owners planning a coastal project want a rough sense of cost and timing before they invite an architect onto the land. The page must give an honest early number and a clear process, then get them to book a paid site visit.
The direction
Quiet and editorial, with lots of fog-white space, slate type and a high-contrast serif. The first screen reads like a magazine page: a large headline on the left and one tall captioned photo of a weathered shingle house in morning fog on the right.
The detail
The default estimate of 600 sq ft at $625 to $775 per sq ft gives the $375,000 to $465,000 construction range, and the drawing caption's nine-foot drop matches the 27 ft old ridge over the 18 ft new wing. The estimator is labeled not a quote and leaves out land, wells and septic, furnishings and permit fees.
- Display
- Grandiflora One
- Text
- Libre Franklin
More agencies and professional services concepts
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