A small house out back.
INSIDEA designed this homepage for a Portland backyard cottage and ADU studio. Kinglet Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Architects Daughter
A small Portland architecture studio that designs backyard cottages, ADUs and garage conversions through permit drawings, with a homepage that gets homeowners to send their lot details: blueprint blue, white, butter yellow and pale sky, a hand-lettered display face and a white line drawing of a house, a cottage with a bird on its roof, a fence and trees.
The brief
Homeowners thinking about a backyard cottage do not know if one fits their lot, what the design costs or how long a permit takes. The page must answer those questions in plain terms and get them to send their lot details.
The direction
Friendly and hand-drawn, like a plan sketch in white line work on blueprint blue with butter-yellow accents. The first screen is a drawn scene of a main house, a small cottage with a bird on its ridge, a fence and trees, with a hand-lettered headline and one yellow button in the sky above.
The detail
On the default 50 by 100 foot lot, the 32 by 25 ft cottage is the 800 sq ft cap, and with the 1,120 sq ft house it covers the 38% of 50% shown. The fit check is labeled a first look, not an approval, and city review time is kept outside the 12-week estimate.
- Display
- Architects Daughter
- Text
- Nunito
More agencies and professional services concepts
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