Launch day, minute by minute.
INSIDEA designed this homepage for a tech PR firm running launches and raises. Liftday is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Pathway Extreme
A tech PR firm that runs product launches and funding announcements for startups, with a homepage built like a launch-night control board: charcoal canvas, white type, vermilion and periwinkle, a modern grotesk display and an embargo countdown above a minute-by-minute run of show.
The brief
Founders hand their biggest announcement to a firm and then have no idea what is happening on the morning it breaks. The first screen must show the embargo time, who has been briefed and exactly what publishes when.
The direction
Launch-night control: a dark charcoal board with vermilion for live moments and periwinkle for status. The hero tracks one Series B from story to report, with a countdown to the 6:00 am lift, 27 of 27 reporters briefed and the full run of show.
The detail
The sample coverage report counts 17 briefed stories, 1 exclusive and 3 inbound pickups for 21 stories live, and 5 shown plus 16 more makes the same 21. The page refuses to guarantee coverage and counts stories, not impressions.
- Display
- Pathway Extreme
- Text
- Inter
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