INSIDEA
Logistics, energy and transport · Website concept

Retail ready, every carton.

INSIDEA designed this homepage for a wholesale 3PL built for retail rules. Tagwise Distribution is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Tagwise Distribution concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
Tauri
Design notes

A 3PL that ships consumer brands' wholesale orders into big-box, grocery and specialty retail and wins brands paying chargebacks: graphite, warm white, safety orange and steel, a sturdy display sans and an orange block beside a photo of a mixed pallet being stretch-wrapped.

The brief

Brands lose real money to retailer deductions for a late ship notice, a missed appointment or a label on the wrong face. The page must show what each channel expects, price the work in the open and get brands to talk to the team.

The direction

Industrial and direct, graphite and warm white with safety orange for action. The first screen is a color split: a solid orange block with a white headline and button, beside an edge-to-edge photo of a mixed pallet being stretch-wrapped.

The detail

Hazlowe's deduction review adds $10,240, $3,880, $2,600 and $1,700 to $18,420, and 96, 52, 31 and 35 deductions to 214. The page says it pays a deduction only when the cause traces back to its own mistake, and calls the channel checker the usual shape of a routing guide, not any retailer's exact rules.

Palette
Graphite
#1B1D20
Warm white
#F5F2EC
Orange
#E5622B
Steel
#8C939B
Charcoal
#2E3237
Typography
Display
Tauri
Text
Inter

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