Same lanes, same drivers, since 1962.
INSIDEA designed this homepage for a family-run dedicated trucking carrier. Tremlett & Sons Trucking is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Rokkitt
A third-generation carrier that runs fixed lanes with named drivers for grocery and building supply distributors, and a homepage that opens on its lane board: racing green, cream, brass and burgundy, a sturdy slab serif and a lane map with run days, drivers and on-time rates.
The brief
Distributors are tired of carriers that rotate drivers and miss receiving windows. Show the dedicated lanes, who drives them and how often they arrive on time in the first screen.
The direction
Heritage fleet: a deep racing green canvas, cream type and brass accents in a sturdy slab serif. The hero panel is the week's lane board, with 41 lanes plotted by miles from the Hessick yard, each lane's run days and drivers, and its Q3 on-time rate.
The detail
18,286 of 18,640 runs is the 98.1% network on-time rate, lane L-03's 157 of 158 runs is its 99.4%, and 37 of 41 lanes bringing drivers home leaves the four overnight routes the FAQ mentions. The page defines on time strictly: every stop inside the receiving window, read from GPS rather than the driver's log.
- Display
- Rokkitt
- Text
- PT Sans
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