Room when the boats come in.
INSIDEA designed this homepage for month-to-month overflow storage near a port. Spanhold is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Stint Ultra Condensed
A warehouse near the container terminals that offers month-to-month overflow pallet storage for importers, with a homepage that sizes the peak surge and reserves space before peak season: near black, cream, rust and stone, a tall ultra condensed serif and a full-screen photo of an empty warehouse at sunrise.
The brief
Importers' containers often arrive faster than their own warehouses can take them, and drays end up waiting on a door. The page must show how much room the surge needs and get them to reserve space before peak season.
The direction
Dark and spacious, with cream type and one rust accent. The first screen is a full-screen photo of a nearly empty warehouse at sunrise, light falling across bare racking, with a tall condensed headline and one rust button near the bottom left.
The detail
Six boxes a week of 20 pallets held 4 weeks peak at 480 positions, filling 3,840 square feet at 8 each, and a 500-position block at $22 is $11,000 a month. Walk-in overflow is offered only as much room as is open that week.
- Display
- Stint Ultra Condensed
- Text
- Hanken Grotesk
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