INSIDEA
Logistics, energy and transport · Website concept

Orders out the same day.

INSIDEA designed this homepage for an ecommerce fulfillment warehouse. Packwyn Fulfillment is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Packwyn Fulfillment concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
Onest
Design notes

A fulfillment warehouse for online brands that ships the same day: white, ink, electric blue and kraft tan, one clean grotesque and a live order console.

The brief

Online brands switching warehouses want proof that orders leave on time and a bill they can predict. Show both on the first screen.

The direction

Clean and operational, in one grotesque. The hero is a live console with orders received and shipped, the time left to the 3:00 pm cutoff, open orders by stage and low stock.

The detail

Of 1,284 orders, 1,031 have shipped and the 253 open split 142, 88 and 23, and the sample Growth invoice totals $6,497, or $2.71 an order. The 99.2% on-time rate comes with its 220 late orders, not a claim that every order makes the truck.

Palette
White
#FFFFFF
Ink
#101322
Blue
#2B3AE8
Tan
#C9A27E
Gray
#F5F6F9
Typography
Display
Onest
Text
Onest

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