Coach the skill, not the quota.
INSIDEA designed this homepage for a sales practice platform for B2B teams. Sparhall Academy is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Education and training
- Typeface
- Gemunu Libre
A sales training platform that scores every rep on six sales stages and assigns five-minute drills where they are weak: near black, white, signal green and hot pink, a tall condensed display face and a skill heatmap of ten reps with a coaching queue.
The brief
Sales managers spend one-on-ones on the forecast because they cannot see which skill each rep is missing. Show every rep's scores by stage and the practice already assigned this week in the first screen.
The direction
Dark and sporty like a scoreboard, with a tall condensed display face in capitals and green and pink score cells. The hero is a heatmap of ten reps across six stages with each rep's drill count, and choosing a stage opens its coaching queue, such as six reps for pricing objections.
The detail
The reps' drill counts add to 126, which at five minutes each is the 630 minutes shown, and the pricing stage's 4 Needs work, 2 Developing and 4 Strong cells give its 34 drills at 6, 3 and 1 each. The page labels the board a sample team, says it never shows quota numbers and makes no win-rate claims.
- Display
- Gemunu Libre
- Text
- Manrope
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