INSIDEA
Education and training · Website concept

Pick the trade that fits your week.

INSIDEA designed this homepage for an HVAC and electrical trade school. Coilworth Technical Institute is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Coilworth Technical Institute concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Education and training
Typeface
Agdasima
Design notes

A trade school for HVAC and electrical programs that helps working adults compare length, cost and schedule: pale blueprint white, navy, safety yellow and steel gray, tall condensed capitals and a side-by-side program comparison.

The brief

Adults switching careers need to fit training around a job, so they compare weeks, nights and total cost before anything else. The first screen must put both programs side by side with length, schedule, all-in cost, exam and open seats.

The direction

A clean blueprint look, with navy lines and safety yellow on pale blue-white in tall condensed capitals. The hero is a comparison table for HVAC and electrical, with evening and day tabs, a length bar and seats left in each spring cohort.

The detail

HVAC's $13,200 tuition, $1,150 tool kit, $390 books and $160 exam fee add to $14,900, and electrical's $18,600 is $3,700 more for 12 extra weeks. The page says the electrical diploma does not make anyone a licensed electrician on its own, since field hours come first.

Palette
Blueprint
#EEF4FA
Navy
#0F2C5C
Yellow
#F5C400
Steel
#5B7896
White
#FFFFFF
Typography
Display
Agdasima
Text
Open Sans

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