Show us 12 pieces.
INSIDEA designed this homepage for an independent art and design college. Gessohaus School of Art and Design is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Education and training
- Typeface
- Rubik Mono One
An independent art and design college that walks applicants through portfolio deadlines and requirements: a black canvas with hot vermilion and acid yellow, chunky all-caps mono display type and an application tracker that fills in as pieces are uploaded.
The brief
Applicants lose track of which pieces they still need and which deadline they are working to, and many give up before they send anything. Show the dates, the portfolio count and what is still missing in the first screen.
The direction
Loud and experimental, with chunky all-caps type in vermilion and acid yellow on black. The hero is a live tracker for one applicant: early action, Review Day and regular deadlines with days left, 7 of 12 pieces in, and the four groups still to fill.
The detail
The four groups need 4, 2, 2 and 4 pieces, which make the 12, the six majors' 24, 12, 22, 22, 14 and 16 seats add to 110, and $38,400 in tuition and fees less a $12,000 scholarship leaves $26,400. Review Day is stated plainly as unscored and not part of the decision.
- Display
- Rubik Mono One
- Text
- Work Sans
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