INSIDEA
Education and training · Website concept

Come see where you’d learn.

INSIDEA designed this homepage for a residential liberal arts college visit day. Ardcullen College is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Ardcullen College concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Education and training
Typeface
Nanum Myeongjo
Design notes

A small residential college that turns campus visits into held seats: ivory, oxblood and slate with a soft gold, a classic book serif and a visit-day planner with a class, a tour slot and seats left.

The brief

Families planning a visit want to know which day works, what the student will actually do and whether there is room. The first screen must show the date, the class to sit in on, the tour time and the seats left.

The direction

Collegiate and calm, with an oxblood accent on ivory and an old-style serif. The hero planner walks through day, class, tour and family guests, then shows the day's schedule and 38 of 120 seats left.

The detail

The four visit days leave 38, 22, 71 and 54 seats, which add to 185 of 120, 60, 120 and 90, or 390, and the sample cost of $58,400, $8,900, $7,300 and $1,150 totals $75,750. The page says outright that visiting does not help an application and calls the aid figure an illustration, not an offer.

Palette
Ivory
#FAF6EE
Oxblood
#6E1F27
Slate
#3B4A54
Gold
#C9B48A
Ink
#2B2326
Typography
Display
Nanum Myeongjo
Text
Lato

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