INSIDEA
Education and training · Website concept

Strike your first arc in week one.

INSIDEA designed this homepage for a welding school with day and night programs. Beadline Welding Institute is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Beadline Welding Institute concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Education and training
Typeface
Saira Stencil
Design notes

A welding school that fills its next day and night starts: steel black with arc blue and molten orange, stenciled capitals and a start board with a pickable booth grid for each class.

The brief

People who want to weld usually still have a job, so they need to see when a night class starts and whether a booth is still free. Show the start dates, the schedule and open booths in the first screen.

The direction

Shop-floor dark, with steel black, arc blue and a molten orange in stenciled capitals. The hero is a start board by program and shift, with a 20-booth bay map, the class schedule, the instructor and a reserve button.

The detail

The 6, 11 and 17 open booths across the next three Combination night starts make the 34 the board quotes, and Combination's $150 deposit plus 6 payments of $2,600 equals its $15,750 tuition. The page states that the school is not approved for federal student aid and that each outside funder decides who qualifies.

Palette
Steel
#121314
Arc
#3AA0FF
Molten
#FF7B1C
Plate
#E6E6E3
Gray
#33383D
Typography
Display
Saira Stencil
Text
Barlow

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