Learn the chair. Book the chair.
INSIDEA designed this homepage for a cosmetology school with a student salon. Foilsmith Cosmetology School is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Education and training
- Typeface
- Playfair
A cosmetology school that recruits students and books guests into its student salon at lower prices: blush, espresso and foil gold, an elegant high-contrast serif and a salon booking panel by service and student level beside the next program start.
The brief
Guests want a cheaper cut or color but worry about a student holding the scissors, and future students need dates and costs before they visit. Show student salon prices by level, open times and the next program start in the first screen.
The direction
Salon soft, with a high-contrast serif in espresso on blush and touches of foil gold. The hero is a booking panel that picks a service, a junior or senior student and a salon day, beside the Feb 2 start with 4 of 18 seats left.
The detail
The $1,800 deposit plus either 9 payments of $1,600 or 18 of $800 comes to the $16,200 tuition, and 37.5 hours for 40 weeks or 20 hours for 75 weeks both make 1,500 hours. Permanent color is kept to senior students, and the page makes no job placement or exam pass rate claims.
- Display
- Playfair
- Text
- Karla
More education and training concepts
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