INSIDEA
Education and training · Website concept

Your first 90 days as a manager.

INSIDEA designed this homepage for a cohort program for first-time managers. Rungwell Leadership Academy is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Rungwell Leadership Academy concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Education and training
Typeface
Taviraj
Design notes

A cohort leadership program for first-time managers that companies buy seats in: oat paper, deep plum, brass and sage, a sharp serif display and a cohort planner with session dates and a seat calculator.

The brief

HR teams promote people into management with little support and need a program they can buy, schedule and report on. The first screen must show the next cohort's dates, what each session covers and what seats for a team cost.

The direction

Executive and warm, plum and brass on oat paper with a crisp serif. The hero is a cohort planner: the six Wednesday sessions and day-90 review, seats left, and a seat counter that applies the team rate and totals the invoice.

The detail

Four seats at the $1,350 team rate make $5,400, $400 under four single seats at $1,450, and the sample report's sessions of 6, 5, 6 and 5 add to the 22 of 24 in its team row. HR gets attendance and assignments per manager, while pod conversations are kept private.

Palette
Oat
#F2ECE2
Plum
#3E1F3B
Brass
#A8854A
Sage
#7C8A7A
Paper
#FBF8F2
Typography
Display
Taviraj
Text
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