First-time managers, trained together.
INSIDEA designed this homepage for a leadership training company. Stepwell is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Education and training
- Typeface
- Darker Grotesque
A leadership training company sold to whole teams: cool gray, near-black and violet, a tight display grotesque and a cohort planner with a full price.
The brief
HR leads need a price and a plan they can take to a budget meeting. Show the sessions, dates and total for their team before the call.
The direction
Calm and corporate, with a tight display grotesque over a book serif. The hero plans a cohort by program, size and format, with every session date and what managers practice each week.
The detail
12 people on the New Manager Program is $1,450 each and $17,400 in all, invoiced in two halves, larger groups reprice the whole cohort, and nothing promises ROI or retention.
- Display
- Darker Grotesque
- Text
- Gentium Book Plus
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