INSIDEA
Education and training · Website concept

Run the business. Don’t be run by it.

INSIDEA designed this homepage for a business coach for owners of small service firms. Truehold Coaching is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Truehold Coaching concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Education and training
Typeface
Ysabeau Office
Design notes

A business coach who ran a service firm first: linen, charcoal, rust and sage, one humanist sans and a discovery-call booking panel.

The brief

Owners of service firms are wary of coaches with no time in the trade. Lead with the coach's own story, the prices and a free first call.

The direction

Calm and unhurried, with one humanist sans on linen. The hero books a discovery call beside a desk photo, with 1:1 and group prices, open November dates and times in Central Time.

The detail

Three payments of $1,600 make $4,800, the refund after two sessions is $4,000 or $800, the group's ten Tuesdays run Jan 12 to Mar 16, and the sample scorecard tracks hours and quoting, with no revenue or income promise anywhere.

Palette
Linen
#F3EEE7
Charcoal
#2B2B2B
Rust
#B5532E
Sage
#9BAA8E
Deep sage
#4E5C43
Typography
Display
Ysabeau Office
Text
Ysabeau Office

Want a site like this?

30 minutes with our team. We look at your current site and what a rebuild would take.

Get Started
With Us

Book a demo and discovery call to get a look at:

How INSIDEA works
The subscription plan that best fits your needs
Pricing, onboarding, and anything else
HubSpotSalesforcePipedriveAircallApolloTrustpilot

Book a Call With Us

By clicking Book a strategy call, you agree to receive communications from INSIDEA in accordance with our Privacy Policy.