Run the business. Don’t be run by it.
INSIDEA designed this homepage for a business coach for owners of small service firms. Truehold Coaching is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Education and training
- Typeface
- Ysabeau Office
A business coach who ran a service firm first: linen, charcoal, rust and sage, one humanist sans and a discovery-call booking panel.
The brief
Owners of service firms are wary of coaches with no time in the trade. Lead with the coach's own story, the prices and a free first call.
The direction
Calm and unhurried, with one humanist sans on linen. The hero books a discovery call beside a desk photo, with 1:1 and group prices, open November dates and times in Central Time.
The detail
Three payments of $1,600 make $4,800, the refund after two sessions is $4,000 or $800, the group's ten Tuesdays run Jan 12 to Mar 16, and the sample scorecard tracks hours and quoting, with no revenue or income promise anywhere.
- Display
- Ysabeau Office
- Text
- Ysabeau Office
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