Paint loose, in 6 weeks.
INSIDEA designed this homepage for an online watercolor school. Pigmentry School is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Education and training
- Typeface
- Bowlby One
An online watercolor school run in six-week cohorts: paper white, ultramarine, cadmium orange and rose, a heavy poster face and a cohort enrollment card.
The brief
Would-be painters doubt they can learn online and do not know what it takes. Show the dates, the hours, the supplies and the price on one card.
The direction
Bright and painterly, with a heavy poster face and watercolor swatches. The hero is a cohort enrollment card: start and end dates, six weekly themes, seats left and the Thursday critique time.
The detail
Each week's three lessons add to its minutes and the six weeks to 6 h 5 min, 78 seats taken and 42 left make 120, three payments of $83 make $249, and the wall shows named students' swatches, with permission, rather than teacher work.
- Display
- Bowlby One
- Text
- Be Vietnam Pro
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