INSIDEA
Logistics, energy and transport · Website concept

Second life. Full shift.

INSIDEA designed this homepage for second-life battery packs from retired EVs. Recellio is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Recellio concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
Sixtyfour
Design notes

A shop that tests and repackages retired electric vehicle batteries into stationary packs for towers, irrigation pumps and charger buffers, with a homepage that matches a pack to a load and shows its test passport: acid lime, black, violet and white, a chunky retro digital face and three huge stacked words.

The brief

Site owners and equipment dealers are wary of used batteries because nobody tells them what is left inside. The page must match a tested pack to the job, show its test results and collect pack inquiries.

The direction

Playful and bold, black type on acid lime with a violet accent. The first screen is a type poster: three huge stacked words in a chunky retro digital face, with one short line of text and one black button.

The detail

A 3 kW load for 4 hours needs 12 kWh, and the 2-Bar pack's usable 16 to 17 kWh runs it 5 h 20 min to 5 h 40 min, while the sample passport's four bars of 10.3, 10.1, 10.4 and 10.2 kWh add to 41.0 kWh. The page gives a usable range instead of one number and sizes on the low end.

Palette
Lime
#D8F542
Ink
#121212
Violet
#6B3BF5
White
#FFFFFF
Lilac
#E9E2FF
Typography
Display
Sixtyfour
Text
DM Sans

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