INSIDEA
Logistics, energy and transport · Website concept

Flatten the peak. Keep the cold.

INSIDEA designed this homepage for a battery peak-shaving installer. Peakrest Storage is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Peakrest Storage concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
Sulphur Point
Design notes

A company that installs and runs batteries behind the meter at cold storage warehouses, food plants and distribution centers to cut demand charges, with a homepage that asks for a year of utility bills: off-white, charcoal, signal yellow and steel blue, a light geometric display face and a split hero of a yellow block beside a photo of battery cabinets.

The brief

Cold buildings pay all month for their single highest fifteen minutes, and most facility and finance managers cannot see what that peak costs them. The page must turn their own peak and rate into a rough saving, then get them to send twelve months of bills for a free review.

The direction

Clean and industrial, with signal yellow against charcoal on a cool off-white page. The first screen is a color split: a yellow block on a faint grid with the headline, a charcoal button and a small load curve, beside an edge-to-edge photo of white battery cabinets in a cold warehouse.

The detail

Cutting Rimeport's 1,400 kW peak to 1,120 kW removes 280 kW, a 20% cut, and at $18.40 a kW that is the $5,152 a month and $61,824 a year the estimator opens with. Asked about outages, the page says the system does not keep the building running by default, because it is sized for cost, not backup.

Palette
Linen
#F7F6F1
Charcoal
#1E2124
Yellow
#F2C230
Blue
#3C7FB8
Stone
#EFEDE5
Typography
Display
Sulphur Point
Text
Inter

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