INSIDEA
Logistics, energy and transport · Website concept

Storage sized for your members.

INSIDEA designed this homepage for a substation battery builder for rural co-ops. Gridwick Cooperative Storage is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Gridwick Cooperative Storage concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
Vina Sans
Design notes

A company that builds and runs substation batteries for rural co-ops and small utilities whose homepage sizes storage to the members' peak and books planning calls: night navy, snow, amber and steel blue, a tall condensed display sans and a blue-hour photo of battery enclosures by a snowy substation.

The brief

Co-op general managers and boards need to know how big a battery should be, what it costs and who carries the risk before they spend on a study. The page must give them a first size with the math shown and win a planning call.

The direction

Quiet and rural, with dark winter blues and one warm amber accent. The first screen is a full-screen photo at blue hour of four battery enclosures beside a small substation, snow on the fields, with the headline and one button low on the left.

The detail

The six sites' 5, 8, 5, 2.5, 6 and 7.5 MW add to 34 MW, their 145 MWh fills 29 enclosures at 5 MWh each, and Lyndel Valley's 20 MWh at $410 per kWh is the $8.2 million worked example. The tool's ranges are marked planning figures only, and outage hours assume an islanding setup priced separately.

Palette
Night
#0E1726
Snow
#F3F1EC
Amber
#E8A13A
Steel
#5D7891
Navy
#18263D
Typography
Display
Vina Sans
Text
Source Sans 3

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