Drums out. Paperwork in.
INSIDEA designed this homepage for a small-shop hazardous waste hauler. Drumcall Environmental is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Rakkas
A hazardous waste hauler that picks up from auto shops, labs, print shops and dental offices on a set schedule around Rudmore, Ohio, with a homepage that books first pickups: hazard yellow, black, white and a touch of red, a heavy high-contrast display face and a type poster headline over a black hazard stripe.
The brief
Small shops make a little hazardous waste each month and are often unsure which federal category they fall in or what paperwork they need. The page must help them find their category and a route price, then book a first pickup.
The direction
Loud and practical: hazard yellow with heavy black type and a touch of red. The first screen is a type poster, the two-line headline filling the yellow frame, one black Book a pickup button under it and a black stripe pattern along the bottom edge.
The detail
The two-bay auto shop example adds an $85 stop, a $240 solvent drum and a $210 rag drum to $535 a stop, and four quarterly stops make the $2,140 a year. Asked whether using Drumcall makes a shop compliant, the page says no hauler can promise that.
- Display
- Rakkas
- Text
- Barlow
More logistics, energy and transport concepts
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