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Logistics, energy and transport · Website concept

Clear answers on your site.

INSIDEA designed this homepage for an environmental consulting firm. Fernlode Environmental is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Fernlode Environmental concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
Hepta Slab
Design notes

An environmental consultancy that puts every site on a dated plan: paper, river teal, clay and moss, a sturdy slab serif and a live project file.

The brief

Developers and lenders work to a closing date. Tell them what a site needs, what it costs and when the permit can be filed, before they have to call.

The direction

Earthy and exact, like a field guide, with a sturdy slab serif. The hero is a live project file for a 6.2 acre mill yard: a timeline from Phase I to permit filing, with today marked on day 10 of 15.

The detail

The Phase I runs 15 business days from Oct 19 to Nov 6, the six-week schedule ends at the Nov 30 filing, the four draft findings match the four counts above them, and the 94% figure counts filings accepted without a resubmission request, never permits granted.

Palette
Paper
#F5F2EA
Ink
#1E2722
Teal
#2C7A7B
Clay
#B5651D
Moss
#6A8D52
Typography
Display
Hepta Slab
Text
Source Sans 3

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