INSIDEA
Logistics, energy and transport · Website concept

Rivers, given room again.

INSIDEA designed this homepage for a stream and wetland restoration firm. Oxbowline Restoration is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Oxbowline Restoration concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
Rhodium Libre
Design notes

A firm that designs, builds and monitors stream, wetland and shoreline restoration for counties, districts and land trusts and wins RFPs: green-white paper, forest ink, river blue and sage, an old-style display serif and a magazine-set photo of a restored creek bank with willow stakes.

The brief

Public clients have to show grant programs and boards that a restoration held, not just that it was built. The page must explain the phases and the monitoring years and win requests for proposals and early project conversations.

The direction

Calm and editorial, with wide margins on soft green-white paper and an old-style serif. The first screen sets a large headline and one button beside a single magazine-style photo of a rebuilt creek bank with willow stakes and coir logs, with a short caption.

The detail

The project finder's five monitoring years at $6,400 a site come to the $32,000 it shows, and Spurling Creek's year 1 of 5, Blenning Marsh's year 3 of 5 and Grennick Lake's year 2 of 4 all fit the 3 to 6 year programs described. On permits it says plainly the agencies decide, so it cannot promise approval or timing.

Palette
Paper
#F3F5EF
Ink
#1E2B22
River
#3F7A8C
Sage
#B9C7A8
Moss
#5E7A52
Typography
Display
Rhodium Libre
Text
Source Sans 3

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